There are about a million reasons why your organisation should be engaging online these days… Here are five that come to my mind - let me know if you have any to add!
Online engagement is another communication channel an organisation can use to reach large numbers of people, instantly
Online engagement can be targeted to and reach specific audiences (and you can establish and connect to key influencers)
Online engagement can be useful for communicating detailed or technical information (whereas normal TV, print or digital ads cannot convey such a level of detailed information)
It forms an invaluable platform for further/future campaigns - You never know when you might need a few people ‘on your side’ online (get your positive messages out where crises often break first!)
Public third party endorsements add to your brand’s reputation and appeal
