http://bluegrass.com.au/2010/03/11/public-relations-and-social-media-the-revolution-is-being-broadcast/ Bluegrass Consulting: Grassroots Public Affairs Sun, 05 Feb 2012 02:06:15 +0000 http://wordpress.org/?v=2.7 hourly 1 http://bluegrass.com.au/2010/03/11/public-relations-and-social-media-the-revolution-is-being-broadcast/comment-page-1/#comment-124 Reaching stakeholders, publics and audiences in a journalism 2.0 world where Free Costs Too Much : PR CONVERSATIONS Thu, 03 Jun 2010 04:26:25 +0000 http://bluegrass.com.au/?p=916#comment-124 [...] In terms of defining the differences between stakeholders, publics and audiences, particularly in today’s “digitalised” world, I found a recent paper by James Grunig quite helpful, “Paradigms of global public relations in an age of digitalization.” (It was commissioned by Praxis, a digital PR resource centre based in New Zealand; however, I found out about its existence via the blog post of an Australian agency, Bluegrass Consulting.) [...] [...] In terms of defining the differences between stakeholders, publics and audiences, particularly in today’s “digitalised” world, I found a recent paper by James Grunig quite helpful, “Paradigms of global public relations in an age of digitalization.” (It was commissioned by Praxis, a digital PR resource centre based in New Zealand; however, I found out about its existence via the blog post of an Australian agency, Bluegrass Consulting.) [...]

]]> http://bluegrass.com.au/2010/03/11/public-relations-and-social-media-the-revolution-is-being-broadcast/comment-page-1/#comment-112 PR Conversations » Reaching stakeholders, publics and audiences in a journalism 2.0 world where Free Costs Too Much Thu, 01 Apr 2010 19:51:02 +0000 http://bluegrass.com.au/?p=916#comment-112 [...] In terms of defining the differences between stakeholders, publics and audiences, particularly in today’s “digitalised” world, I found a recent paper by James Grunig quite helpful, “Paradigms of global public relations in an age of digitalization.” (It was commissioned by Praxis, a digital PR resource centre based in New Zealand; however, I found out about its existence via the blog post of an Australian agency, Bluegrass Consulting.) [...] [...] In terms of defining the differences between stakeholders, publics and audiences, particularly in today’s “digitalised” world, I found a recent paper by James Grunig quite helpful, “Paradigms of global public relations in an age of digitalization.” (It was commissioned by Praxis, a digital PR resource centre based in New Zealand; however, I found out about its existence via the blog post of an Australian agency, Bluegrass Consulting.) [...]

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