Mobilise grassroots constituents to shape the debate
Bluegrass has been running campaigns at all levels of Government since 2001, and in that time has witnessed a remarkable shift in political campaigning strategy and techniques being driven largely out of the U.S
The fundamentals of solid campaigning remain true – tight messaging, powerful voice, focused agenda, engaging decision makers and their influencers. But there has been a seismic shift in how grassroots constituencies are able to engage around issues and causes.
The game is changing – traditional techniques on their own just don’t cut it anymore. The Obama 08 U.S presidential campaign shows how mobilising core constituents online can have significant real world impact in shaping the debate.
The Obama campaign was able to recruit huge numbers of constituents to join the movement (over 13 million email addresses collected, $500 million USD raised).
Using online tools they were able to connect, organise and mobilise constituencies across the country to undertake key tasks; donate money, write letters and emails, make phone calls, sign petitions, generate content on blogs and social media, host local meetings, recruit their friends and “get out the vote”. This ultimately created unstoppable momentum for the campaign.
Bluegrass can help you harness these online tools to support your own campaign. We do this by assembling a digital grassroots team of political campaigners, digital designers and technology integrators to:
- Develop a campaign plan to create debate and tap grassroots support for your advocacy program
- Design a unified online and offline campaign presence across a variety of platforms
- Seamlessly build in easy-to-use online tools which can be hosted with us if needed for a specific campaign to reduce technical burden over a specific campaign, or scoped and built into your own systems for ongoing capability
Why not talk to one of our campaign specialists and see how we can help you shape the debate and turbo-charge your advocacy.
