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	<title>Bluegrass Consulting:  Grassroots Public Affairs</title>
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	<link>http://bluegrass.com.au</link>
	<description>Bluegrass Consulting:  Grassroots Public Affairs</description>
	<pubDate>Fri, 27 Aug 2010 03:04:35 +0000</pubDate>
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		<title>Don’t be a PR pro that gets taken to court</title>
		<link>http://bluegrass.com.au/2010/08/27/don%e2%80%99t-be-a-pr-pro-that-gets-taken-to-court/</link>
		<comments>http://bluegrass.com.au/2010/08/27/don%e2%80%99t-be-a-pr-pro-that-gets-taken-to-court/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 03:04:35 +0000</pubDate>
		<dc:creator>craig</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Strategic communication]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1069</guid>
		<description><![CDATA[Many people consider that online communication platforms such as YouTube and Facebook provide a light-hearted medium which has little or no legal risks or consequences. This, however, is not the case and if you are a communication professional using these social media platforms to promote a product or issue you need to know about consumer protection laws.]]></description>
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		<title>When politicians manipulate the sensitive issue of immigration: populist politics is at its best!</title>
		<link>http://bluegrass.com.au/2010/08/24/when-politicians-manipulate-the-sensitive-issue-of-immigration-populist-politics-is-at-its-best/</link>
		<comments>http://bluegrass.com.au/2010/08/24/when-politicians-manipulate-the-sensitive-issue-of-immigration-populist-politics-is-at-its-best/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 06:30:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Elections]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[immigration]]></category>

		<category><![CDATA[Julia Gillard]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1063</guid>
		<description><![CDATA[When Australian Prime Minister Julia Gillard and French President Nicolas Sarkozy manipulate the sensitive issue of immigration: populiste politics is at its best!]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/08/24/when-politicians-manipulate-the-sensitive-issue-of-immigration-populist-politics-is-at-its-best/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Moving forward&#8230;ditching PR spin (part 2)</title>
		<link>http://bluegrass.com.au/2010/08/17/moving-forwardditching-pr-spin-part-2/</link>
		<comments>http://bluegrass.com.au/2010/08/17/moving-forwardditching-pr-spin-part-2/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 07:10:34 +0000</pubDate>
		<dc:creator>ruci</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Advocacy campaign]]></category>

		<category><![CDATA[ALP]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[Julia Gillard]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Public affairs]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1049</guid>
		<description><![CDATA[Part 2 looks at the ineffectiveness of ‘old spin’, the role of the media, and the trust deficit. This 4 part series uses Julia Gillard and the current Federal Election to examine whether spin techniques effectively developed for the 20th century media model are now outdated and ineffective in the 21st century. ]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/08/17/moving-forwardditching-pr-spin-part-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Listen up spinners &#8216;Real Julia&#8217; proves its time to evolve our art</title>
		<link>http://bluegrass.com.au/2010/08/13/listen-up-spinners-real-julia-proves-its-time-to-evolve-our-art/</link>
		<comments>http://bluegrass.com.au/2010/08/13/listen-up-spinners-real-julia-proves-its-time-to-evolve-our-art/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 04:34:10 +0000</pubDate>
		<dc:creator>ruci</dc:creator>
		
		<category><![CDATA[Advocacy]]></category>

		<category><![CDATA[Campaign]]></category>

		<category><![CDATA[Elections]]></category>

		<category><![CDATA[Government relations]]></category>

		<category><![CDATA[Lobbying]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[Public affairs]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Strategic communication]]></category>

		<category><![CDATA[Advocacy campaign]]></category>

		<category><![CDATA[ALP]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[Kevin Rudd]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1042</guid>
		<description><![CDATA[Julia Gillard's political woes shine the light on the failure of modern day spinners clinging desperately to a political communication technique invented for the 20th century model of mass media. ]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/08/13/listen-up-spinners-real-julia-proves-its-time-to-evolve-our-art/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Here comes Asia – thanks to the GFC</title>
		<link>http://bluegrass.com.au/2010/08/10/here-comes-asia-%e2%80%93-thanks-to-the-gfc/</link>
		<comments>http://bluegrass.com.au/2010/08/10/here-comes-asia-%e2%80%93-thanks-to-the-gfc/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 06:02:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[International finance]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[global financial crisis]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1038</guid>
		<description><![CDATA[After the subprime crisis inflicted a strong blow to Western economies, the European Union and the United States have been trying to catch their breath and continue to reform their respective financial sector according to their own beliefs.]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/08/10/here-comes-asia-%e2%80%93-thanks-to-the-gfc/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Online crowds: trust, influence and utility for professional communicators</title>
		<link>http://bluegrass.com.au/2010/07/30/online-crowds-trust-influence-and-utility-for-professional-communicators/</link>
		<comments>http://bluegrass.com.au/2010/07/30/online-crowds-trust-influence-and-utility-for-professional-communicators/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 06:22:54 +0000</pubDate>
		<dc:creator>craig</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Strategic communication]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1026</guid>
		<description><![CDATA[Crowdsourcing is, alternatively, a ‘super charged suggestion box’ or a ‘cheap way of ripping off ideas’. But however it is described, it can help integrate audiences and business processes, deliver tangible business outcomes and engage with stakeholders in a meaningful way, claimed Dan Young, Director – Digital, Burson-Marsteller at Frocomm’s 2010 New Media Summit.]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/07/30/online-crowds-trust-influence-and-utility-for-professional-communicators/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Online content helping public relations manage reputation</title>
		<link>http://bluegrass.com.au/2010/07/23/online-content-helping-public-relations-manage-reputation/</link>
		<comments>http://bluegrass.com.au/2010/07/23/online-content-helping-public-relations-manage-reputation/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 05:38:39 +0000</pubDate>
		<dc:creator>craig</dc:creator>
		
		<category><![CDATA[Advocacy]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Strategic communication]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1020</guid>
		<description><![CDATA["Search is the reputation gateway," said Napoleon Biggs, VP Digital Fleischmann-Hillard Asia at Frocomm's  2010 New Media Summit. And whilst this claim seems accurate in our web-wound up world, his claims that social media will soon be the primary source of information on organisations, rather than the latter's corporate site, is not aligned with the views of commentators such as David Meerman Scott. (This post discusses and analyses Napoleon's presentation at the summit.)]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/07/23/online-content-helping-public-relations-manage-reputation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Deal or no deal? – Who does the Mineral Resource Rent Tax (MRRT) really profit?</title>
		<link>http://bluegrass.com.au/2010/07/20/deal-or-no-deal-%e2%80%93-who-does-the-mineral-resource-rent-tax-mrrt-really-profit/</link>
		<comments>http://bluegrass.com.au/2010/07/20/deal-or-no-deal-%e2%80%93-who-does-the-mineral-resource-rent-tax-mrrt-really-profit/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 00:06:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Government relations]]></category>

		<category><![CDATA[Lobbying]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[Public affairs]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[Kevin Rudd]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1014</guid>
		<description><![CDATA[After 2 months of fierce struggle, highly expensive ads and the election of a new Prime Minister (PM), the Federal Government and the resources industry have finally reached an agreement on the now scrapped RSPT. 
One can wonder if it has resulted into a win-win situation or, given the new neutral name of the tax, if the resources industry is not the main winner of the deal. Is the glass half full or half empty?]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/07/20/deal-or-no-deal-%e2%80%93-who-does-the-mineral-resource-rent-tax-mrrt-really-profit/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Strategic communication with Facebook</title>
		<link>http://bluegrass.com.au/2010/07/16/strategic-communication-with-facebook/</link>
		<comments>http://bluegrass.com.au/2010/07/16/strategic-communication-with-facebook/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 06:25:52 +0000</pubDate>
		<dc:creator>craig</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Strategic communication]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1007</guid>
		<description><![CDATA[The value, and key, to utilising the world's social media darling to its full extent lies in comprehensive targeting, compelling advertising, putting product in users' hands and continuing the relationship with communication that truly engages with, and provides value to, target audiences...said Paul Borrud, General Manager, Facebook Australia, at Frocomm's  2010 New Media Summit (a full report on the summit, featuring leading Australian marketing, PR and social media pros and can be downloaded at Public relations and managing reputation).]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/07/16/strategic-communication-with-facebook/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Facts not pictures please! Gillard may still get it right on border policy, if only the media could</title>
		<link>http://bluegrass.com.au/2010/07/08/facts-not-pictures-please-gillard-may-still-get-it-right-on-border-policy-if-only-the-media-could/</link>
		<comments>http://bluegrass.com.au/2010/07/08/facts-not-pictures-please-gillard-may-still-get-it-right-on-border-policy-if-only-the-media-could/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 05:44:24 +0000</pubDate>
		<dc:creator>ruci</dc:creator>
		
		<category><![CDATA[Campaign]]></category>

		<category><![CDATA[Elections]]></category>

		<category><![CDATA[Government relations]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[ALP]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[Julia Gillard]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=999</guid>
		<description><![CDATA[If ever a social and political issue was so completely driven by the power of imagery as opposed to fact - it is that of 'boat people'.  We are manipulated and cajoled by a potent combination of pictures, fear laden political catch phrases and an absence of factual consideration.]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/07/08/facts-not-pictures-please-gillard-may-still-get-it-right-on-border-policy-if-only-the-media-could/feed/</wfw:commentRss>
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