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	<title>Bluegrass Consulting:  Grassroots Public Affairs</title>
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	<link>http://bluegrass.com.au</link>
	<description>Bluegrass Consulting:  Grassroots Public Affairs</description>
	<pubDate>Mon, 12 Dec 2011 23:43:02 +0000</pubDate>
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		<title>Social media generating trust: Lucinda Barlow, Google Australia and New Zealand</title>
		<link>http://bluegrass.com.au/2011/04/12/social-media-generating-trust-lucinda-barlow-google-australia-and-new-zealand/</link>
		<comments>http://bluegrass.com.au/2011/04/12/social-media-generating-trust-lucinda-barlow-google-australia-and-new-zealand/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 01:54:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[digital advocacy]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[online conversations]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1144</guid>
		<description><![CDATA[Google has trust as one of its positioning lynchpins, says Lucinda Barlow, Google Australia and New Zealand's Head of Corporate Communications and Public Affairs. But are all brands about trust? ]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2011/04/12/social-media-generating-trust-lucinda-barlow-google-australia-and-new-zealand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Advice for &#8216;Real Julia&#8217;.  Bowl straight at the wicket. Don&#8217;t try any fancy tricks</title>
		<link>http://bluegrass.com.au/2011/02/08/advice-for-real-julia-bowl-straight-at-the-wicket-dont-try-any-fancy-tricks/</link>
		<comments>http://bluegrass.com.au/2011/02/08/advice-for-real-julia-bowl-straight-at-the-wicket-dont-try-any-fancy-tricks/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 06:01:00 +0000</pubDate>
		<dc:creator>ruci</dc:creator>
		
		<category><![CDATA[Advocacy]]></category>

		<category><![CDATA[Campaign]]></category>

		<category><![CDATA[Elections]]></category>

		<category><![CDATA[Government relations]]></category>

		<category><![CDATA[2010 Federal Election]]></category>

		<category><![CDATA[ALP]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[Julia Gillard]]></category>

		<category><![CDATA[Kevin Rudd]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Media relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Spin]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1136</guid>
		<description><![CDATA[Why 'Real Julia' failed and the consequent lessons for political communicators]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2011/02/08/advice-for-real-julia-bowl-straight-at-the-wicket-dont-try-any-fancy-tricks/feed/</wfw:commentRss>
		</item>
		<item>
		<title>M&#38;A Communications – the most important after thought</title>
		<link>http://bluegrass.com.au/2010/12/03/ma-communications-%e2%80%93-the-most-important-after-thought/</link>
		<comments>http://bluegrass.com.au/2010/12/03/ma-communications-%e2%80%93-the-most-important-after-thought/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 00:54:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Campaign]]></category>

		<category><![CDATA[Journalist]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Media relations]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[Public affairs]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Strategic communication]]></category>

		<category><![CDATA[financial communications]]></category>

		<category><![CDATA[mergers and acquisitions]]></category>

		<category><![CDATA[stakeholder communications]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[global financial crisis]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[issues management]]></category>

		<category><![CDATA[mergers and acquisition]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1102</guid>
		<description><![CDATA[Mergers and Acquisition (M&#38;A) communications; treat it like a political campaign. You are dependent on a group of stakeholders on your survival - if you don't convince them that your way is the right way you will be forced to abort your mission.]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/12/03/ma-communications-%e2%80%93-the-most-important-after-thought/feed/</wfw:commentRss>
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		<item>
		<title>If you believe you control the message, you no longer understand what is going on: The case for politicians using social media (part 3)</title>
		<link>http://bluegrass.com.au/2010/10/14/if-you-believe-you-control-the-message-you-no-longer-understand-what-is-going-on-the-case-for-politicians-using-social-media-part-3/</link>
		<comments>http://bluegrass.com.au/2010/10/14/if-you-believe-you-control-the-message-you-no-longer-understand-what-is-going-on-the-case-for-politicians-using-social-media-part-3/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 03:08:39 +0000</pubDate>
		<dc:creator>ruci</dc:creator>
		
		<category><![CDATA[Advocacy]]></category>

		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Campaign]]></category>

		<category><![CDATA[Elections]]></category>

		<category><![CDATA[Lobbying]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[digital advocacy]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[Julia Gillard]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1089</guid>
		<description><![CDATA['Controlling the message' is the essence of 20th century spin. The big mistake being made by communicators is thinking this remains the core of 21st century spinning.]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/10/14/if-you-believe-you-control-the-message-you-no-longer-understand-what-is-going-on-the-case-for-politicians-using-social-media-part-3/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A new Australian recipe? Democracy crumble with ego and power cream</title>
		<link>http://bluegrass.com.au/2010/09/10/a-new-australian-recipe-democracy-crumble-with-ego-and-power-cream/</link>
		<comments>http://bluegrass.com.au/2010/09/10/a-new-australian-recipe-democracy-crumble-with-ego-and-power-cream/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 01:04:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Elections]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[Julia Gillard]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1075</guid>
		<description><![CDATA[Unkept promises and over-inflated egos regularly occur in democracies. The election of Julia Gillard is just the latest example of an always more bitter reality.]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/09/10/a-new-australian-recipe-democracy-crumble-with-ego-and-power-cream/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Don’t be a PR pro that gets taken to court</title>
		<link>http://bluegrass.com.au/2010/08/27/don%e2%80%99t-be-a-pr-pro-that-gets-taken-to-court/</link>
		<comments>http://bluegrass.com.au/2010/08/27/don%e2%80%99t-be-a-pr-pro-that-gets-taken-to-court/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 03:04:35 +0000</pubDate>
		<dc:creator>craig</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Strategic communication]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1069</guid>
		<description><![CDATA[Many people consider that online communication platforms such as YouTube and Facebook provide a light-hearted medium which has little or no legal risks or consequences. This, however, is not the case and if you are a communication professional using these social media platforms to promote a product or issue you need to know about consumer protection laws.]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/08/27/don%e2%80%99t-be-a-pr-pro-that-gets-taken-to-court/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When politicians manipulate the sensitive issue of immigration: populist politics is at its best!</title>
		<link>http://bluegrass.com.au/2010/08/24/when-politicians-manipulate-the-sensitive-issue-of-immigration-populist-politics-is-at-its-best/</link>
		<comments>http://bluegrass.com.au/2010/08/24/when-politicians-manipulate-the-sensitive-issue-of-immigration-populist-politics-is-at-its-best/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 06:30:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Elections]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[immigration]]></category>

		<category><![CDATA[Julia Gillard]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1063</guid>
		<description><![CDATA[When Australian Prime Minister Julia Gillard and French President Nicolas Sarkozy manipulate the sensitive issue of immigration: populiste politics is at its best!]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/08/24/when-politicians-manipulate-the-sensitive-issue-of-immigration-populist-politics-is-at-its-best/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Moving forward&#8230;ditching PR spin (part 2)</title>
		<link>http://bluegrass.com.au/2010/08/17/moving-forwardditching-pr-spin-part-2/</link>
		<comments>http://bluegrass.com.au/2010/08/17/moving-forwardditching-pr-spin-part-2/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 07:10:34 +0000</pubDate>
		<dc:creator>ruci</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Advocacy campaign]]></category>

		<category><![CDATA[ALP]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[Julia Gillard]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Public affairs]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1049</guid>
		<description><![CDATA[Part 2 looks at the ineffectiveness of ‘old spin’, the role of the media, and the trust deficit. This 4 part series uses Julia Gillard and the current Federal Election to examine whether spin techniques effectively developed for the 20th century media model are now outdated and ineffective in the 21st century. ]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/08/17/moving-forwardditching-pr-spin-part-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Listen up spinners &#8216;Real Julia&#8217; proves its time to evolve our art</title>
		<link>http://bluegrass.com.au/2010/08/13/listen-up-spinners-real-julia-proves-its-time-to-evolve-our-art/</link>
		<comments>http://bluegrass.com.au/2010/08/13/listen-up-spinners-real-julia-proves-its-time-to-evolve-our-art/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 04:34:10 +0000</pubDate>
		<dc:creator>ruci</dc:creator>
		
		<category><![CDATA[Advocacy]]></category>

		<category><![CDATA[Campaign]]></category>

		<category><![CDATA[Elections]]></category>

		<category><![CDATA[Government relations]]></category>

		<category><![CDATA[Lobbying]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[Public affairs]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Strategic communication]]></category>

		<category><![CDATA[Advocacy campaign]]></category>

		<category><![CDATA[ALP]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[Kevin Rudd]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1042</guid>
		<description><![CDATA[Julia Gillard's political woes shine the light on the failure of modern day spinners clinging desperately to a political communication technique invented for the 20th century model of mass media. ]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/08/13/listen-up-spinners-real-julia-proves-its-time-to-evolve-our-art/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Here comes Asia – thanks to the GFC</title>
		<link>http://bluegrass.com.au/2010/08/10/here-comes-asia-%e2%80%93-thanks-to-the-gfc/</link>
		<comments>http://bluegrass.com.au/2010/08/10/here-comes-asia-%e2%80%93-thanks-to-the-gfc/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 06:02:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[International finance]]></category>

		<category><![CDATA[Politics]]></category>

		<category><![CDATA[global financial crisis]]></category>

		<guid isPermaLink="false">http://bluegrass.com.au/?p=1038</guid>
		<description><![CDATA[After the subprime crisis inflicted a strong blow to Western economies, the European Union and the United States have been trying to catch their breath and continue to reform their respective financial sector according to their own beliefs.]]></description>
		<wfw:commentRss>http://bluegrass.com.au/2010/08/10/here-comes-asia-%e2%80%93-thanks-to-the-gfc/feed/</wfw:commentRss>
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