Craig Pearce is an award-winning strategic public relations professional with 14 years business communication experience. He brings to Bluegrass his wide communication experience and a strong capability in the emerging area of digital campaigns using social media and online research.
This augments his skill in formulating, then implementing, communication strategies that deliver tangible, measurable, business-relevant results. These strategies blend traditional and digital approaches to best meet an organisation’s needs – corporate communication, marketing communication, issues & crisis management, CSR, media relations and more.
He has worked both in-house and for PR consultancies, communicating with business, consumer, employee, NGO and government target audiences. Craig’s writing skills were honed by working as a journalist for 12 years for publications across the media spectrum, from The Australian and The Age to Vogue and Rolling Stone.
Craig writes extensive on public relations and marketing at his blog, Public relations and managing reputation, which can be subscribed to via email or RSS.
