Mastering Media

Get better media outcomes through interview skills

The media can be a valuable channel to reach a large audience quickly.  With the right skills, you can use these opportunities to enhance or protect your reputation.

The media today has revolutionised the way people find out about what is happening. However, there is one serious side-effect:  In the 21st century, more than ever before, we have to manage misinformation. While we engage the media, we have some influence over the coverage of a news item.  But vast increases in the volume and speed of information flow, particularly online, have altered the way media operates.  There are fewer checks and balances, which makes life difficult for a spokesperson who is not confident and credible.

Conducted by veteran media trainer, Steve Cropper, the Mastering Media workshop gives participants knowledge and practice in how to get maximum value from valuable media opportunities.